From Veeno to Vino.Vita:
Our Journey
For years, Veeno Reading has been the go-to destination for wine lovers seeking more than just a glass of wine. It’s been a place to share stories, celebrate moments, and experience authentic Italian hospitality. Over time, we’ve worked tirelessly to create an environment that merges a love for wine with a warm and welcoming atmosphere. Whether you’ve joined us for a quiet afternoon with a glass of wine or for a lively evening with friends, you’ve been part of a community that values the finer things in life — wine, food, and connection.
Our transition from Veeno Reading to Vino.Vita marks an exciting milestone in our journey. While our name has changed, the heart of what we do remains the same. Vino.Vita isn’t just about wine — it’s about celebrating life. The name captures our broader vision, one that combines a love for fine wines with the meaningful experiences that come with every pour. With this new chapter, we’re embracing new opportunities to serve our community while staying rooted in the tradition, culture, and passion that has defined us from the start.
We remain dedicated to our Italian roots, which continue to inspire everything we do. From the careful selection of wines to the way we curate our events, our focus is on providing an authentic and memorable experience. Vino.Vita is not just a wine bar; it’s a lifestyle that celebrates the art of enjoying wine, delicious food, and shared moments.
Why We Became Vino.Vita
Our journey as Veenos Reading has been a rewarding one, but as we grew, it became clear that a broader, more inclusive identity was necessary to reflect our evolving mission. Vino.Vita encapsulates this shift. “Vino” speaks to our love of wine, while “Vita” (meaning “life” in Italian) celebrates the vibrant, joyful experiences that accompany every bottle we serve.
Expanding our offerings
As part of our rebranding, we’ve introduced new selections, refined our menu, and broadened the types of events we host. We wanted a name that reflected these exciting developments while staying true to our essence. Vino.Vita gives us the space to grow while still offering the intimate, authentic experience that you’ve always loved.
Continuity with the Veeno spirit
Rest assured that our commitment to quality, service, and authenticity remains the same. Our team is still made up of passionate wine and culinary experts who love what they do, and the spirit of Veeno continues to live on through Vino.Vita. The name may be new, but everything you adored about Veeno Reading — the atmosphere, the carefully curated wine list, the sense of community — is still at the heart of what we offer.
What’s New at Vino.Vita
From a more extensive selection of Italian wine to a refreshed version of the old Veeno Reading menu, here’s what you can expect from us at Vino.Vita:
A broader wine selection
At Vino.Vita, we’ve expanded our wine offerings to feature exciting new varieties from regions that complement our classic Italian selections. From robust reds to crisp whites, there’s something for every wine lover. Each bottle is carefully chosen for its quality, authenticity, and story, ensuring that you have the opportunity to explore new flavours and regions with every visit.
We work closely with Italian growers, producers, and artisans who share our vision of simplicity, provenance, and quality. This allows us to offer a wine list that not only reflects the best of Italy but also introduces exciting discoveries from other regions.
A refreshed menu
Our new menu is a testament to our commitment to evolving while maintaining the authentic Italian flavours you know and love at Veeno Reading. You can now enjoy a range of Italian-inspired dishes that pair perfectly with our wines. From light bites to more substantial meals, every dish is crafted with the finest ingredients, capturing the essence of Italy while introducing fresh, modern elements.
Whether you’re joining us for brunch, a relaxed lunch, or a lively aperitivo, our refreshed menu at Vino.Vita promises something delicious for every occasion. And of course, we haven’t forgotten about those late-night moments — our menu offers the perfect accompaniments for a glass of wine enjoyed in great company.
Special events and tastings
As part of our expanded offerings, we’ve introduced even more special events to our calendar. From exclusive wine tastings that dive deep into the world of Italian wines to themed dinner nights that showcase unique pairings, our events are designed to enrich your wine experience. Each tasting event offers a unique opportunity to deepen your knowledge and appreciation of the rich diversity of Italian wines.
Looking back at Veeno Reading photos, you’ll see the lively atmosphere that made those events so memorable — and we’re carrying that same spirit forward with even more exciting experiences at Vino.Vita.
What Our Customers Say
Our journey from Veeno to Vino.Vita has been shaped by the incredible feedback from our community. Check out these Veeno Reading reviews and discover what our loyal customers have to say about their unforgettable experiences with us.
James was absolutely amazing, he made me feel great and I will for sure come back with other people. If I could rate 10 stars I would.
We had a wonderful visit to Vino Vita – the food was amazing as was the wine and cocktails. The staff could not have been more attentive and went above and beyond to ensure we had the best time, including recommending food and drinks to suit our preferences. James was especially brilliant and made the experience extra special – couldn’t recommend highly enough. We sat outside and the atmosphere was great, all round an excellent place!
James was brilliant, lovely wine, lovely place.
Visit Us in Reading
Our Reading location continues to be a welcoming, lively space where guests can relax, enjoy a glass of wine, and create memories. Situated in the heart of Reading, Vino.Vita is more than just a wine bar — it’s a community hub where people come together to share in life’s special moments.
Get in touch today to plan your visit, make a reservation, or enquire about our upcoming events!